Back in Spring 2016, the WGSN Vision Report forecasted what could be the most influential trends for S/S18. One of their prediction was the Kinship trend.
The analytical experts from WGSN, try to take as much in to account as they can, looking at socioeconomic, cultural, artistic and lifestyle influences that will shape future styles, designs and trends.
Psychotropical, Youth Tonic, Slow Futures were among the predictions. In this post, I will look at Kinship as a growing trend conveying a sense of community, “cultural sharing”, and development of social boundaries. Here is a brainstorm/mind map exploring the categories and sub categories that derive from the movement.
As with most trends, it is clear that the main idea expands very quickly to fundamental subjects such as ethics and social boundaries, morality, tolerance, environment.
In a purely fashion related point of view, the colour palette suggested in this trend is quite simple, reminiscing of earth tone, whites and blacks with a pop of orange or deep green to create a visual effect and a statement. The designers that may best represent the Kinship trend today are Céline, Acne, Cos, Balanciaga, and more recently as seen in NY fashion week October 16, Kanye West collection. In terms of silhouettes, the cuts are straight, not form fitting, inspiring from the “Wear me Oversized” trend. The concept also explores the androgyny and uni-sex styles that convey a sense of liberation and modernity that are complemented by the simple and polished shapes. Some odd lengths and juxtaposition of materials and fabrics can be observed as well.
The advertising campaigns as well as the fashion shows follow up the trend by communicating with big white spaces, no crops, to keep it very clean. It can be read as a reduction to the essential.